DIY Marketing Toolbox

The DIY Marketing Toolbox is an award-winning program created by Vivid Thinking to give small businesses the skills and confidence to manage their own marketing with professional results. Each workshop provides tailored advice, practical tools and clear strategies designed specifically for each participant’s business. Clients learn by doing, with hands-on support that empowers them to create high quality content on a DIY budget. For businesses without branded digital collateral, the program also provides professionally designed templates that help them stand out and connect with their ideal customers. The program was created by Ingrid Rothe, a brand and marketing strategist with more than 25 years of experience across private enterprise, higher education and small business. Frustrated by generic, impersonal training options that offered little real value, Ingrid designed the DIY Marketing Toolbox to be practical, personalised and effective. Every workshop registration includes a one-on-one needs session, a three-hour practical workshop, follow up support and access to electronic resources. With options for private training, tailored in house workshops or small public sessions, the DIY Marketing Toolbox delivers accessible and impactful marketing training for regional and small businesses.